In this article, you’ll learn:
Industry: Fashion, DTC, E‑commerce
Region: North America
Company size: 201-500
Department: Marketing
Highlights
- From shared NAS + VPN to a cloud PIM/DAM hub integrated with Shopify
- Search capability by SKU, collection, campaign tags, creator, color, and shoot date
- The inbox feature helped include an external contractor in the workflow and replace hard drives
- Cross‑team adoption: Merchandise, E-commerce, Marketing, and Executive team
- Asset handling time has been reduced to roughly one‑third of the time in the old workflow.
- Success metric: “no support calls” — the system just works, no questions asked
Background
Pink Lily Boutique is a U.S. fashion brand serving primarily young women and inspiring them to be confident through everyday style and beauty. The team runs a high‑volume content operation around marketing campaigns and product launches on Shopify. To keep the pace, they needed a central, searchable source of truth for product media and metadata that seamlessly integrates with Shopify CMS.
“We’re e‑commerce only and very visual‑driven. Everyone who needs access — from our Merchandise and Marketing to the Ambassadors team — should be able to find the right image fast.”
Challenge
Before Toriut, product images lived on a physical server (NAS). Access required a VPN, filenames were random, and there was no practical search. Remote work made it even more challenging. Teams scrolled folders to find a ‘red dress’ and then hoped it was the right red dress. Hand-offs to external photographers were via mailed hard drives and took time.
- No metadata search; filenames weren’t human‑readable
- Friction for remote teams (VPN to a local server)
- Slow e‑com listing and marketing turnarounds
- Costly physical logistics with contractors
Solution
Pink Lily rolled out Toriut as the product information and media layer for Shopify — a hub that mirrors how product content moves from shoot to site and campaigns.
- Shopify‑aware metadata. Collections, campaign tags (e.g., BOGO 2025), and product attributes sync into the hub so teams can search the way they think — by SKU, collection, tag, creator, color, or shoot date.
- Workflow, not just storage. Photographers tag SKUs as they shoot; light edits happen offline; final assets are uploaded and metadata‑checked in Toriut; the e‑com team links assets to Shopify listings; Marketing pulls variants for campaigns.
- Contractor Inbox. External studios now drop assets straight into Pink Lily’s workspace — no more overnighting drives.
- Media library consistency. Web imagery is discoverable and mapped to product records and campaign metadata for search, reuse, and QA.
“It actually solves almost every possible problem we had. It’s online, visual‑driven, and people don’t have to use VPN anymore.”
Results
- Time to asset found, slashed. Teams no longer scroll folders. Can search by SKU/collection/campaign pulls the correct image set in seconds. Overall asset handling time is now roughly one‑third of the previous process.
- Faster operations. The internal success KPI is simple: no support calls. When the system just works, IT can focus on high-value tasks.
- Faster go‑to‑market. E‑commerce department links images to listings faster; Marketing self‑serves campaign‑ready variants; Influencer/ambassador managers can package approved visuals without IT.
- Cleaner contractor pipeline. The Inbox feature replaces physical drives; assets arrive pre‑organized and ready to tag.
“I call it a success. After the first month of tweaks, it’s been smooth sailing.”
Ready to put your product media in the center?
Toriut unifies product media and metadata so your team can start finding visuals quickly and publish them to the site faster.
