Product Information Management & Ecommerce Blog

Product Catalog Management: How to Scale Product Data Across Every Channel

Poor product data can hurt you as much as a bad product. In this guide, we break down what product catalog management is, why bad info drives returns and lost revenue, and how to structure, centralize, and maintain your catalog so every channel shows accurate, up-to-date product information.

What is Digital Shelf Strategy: How Brands Win Online Space

A digital shelf strategy decides whether your products win or disappear on page three. This guide breaks down what the digital shelf is, which levers actually move visibility and conversion, and how to use digital shelf analytics to turn “we’re listed” into “we’re chosen”.

Rich Ecommerce Product Content: What It Is and Why Your Business Needs It

Most shoppers abandon carts because they’re not sure what they’re getting. This article breaks down what rich product content is, which formats reduce returns and boost conversion.

Case Study: Pink Lily

Pink Lily moved from local servers and VPNs to a cloud PIM/DAM integrated with Shopify — creating a single, searchable hub for all product media. Asset handling time dropped by ⅔, while teams across E-commerce, Marketing, and Merchandising now find visuals instantly and launch campaigns faster.

What is a PDP (Product Detail Page) and How to Create Product Pages That Convert

In this article, you’ll learn: * What is a PDP in Simple Terms * PDP vs PLP: What’s the Difference * Anatomy of a High-Converting PDP: Essential Elements * What Shoppers Want to Know on