When product content breaks, everything else does too — from wrong specs on marketplaces to mismatched sizes on your own site and frustrated customers returning “not as described” items. This article explains what PCM is and why you need it.
PIM software
Poor product data can hurt you as much as a bad product. In this guide, we break down what product catalog management is, why bad info drives returns and lost revenue, and how to structure, centralize, and maintain your catalog so every channel shows accurate, up-to-date product information.
A digital shelf strategy decides whether your products win or disappear on page three. This guide breaks down what the digital shelf is, which levers actually move visibility and conversion, and how to use digital shelf analytics to turn “we’re listed” into “we’re chosen”.
Most shoppers abandon carts because they’re not sure what they’re getting. This article breaks down what rich product content is, which formats reduce returns and boost conversion.
This article explains what Product Information Management (PIM) is, how PIM systems work, and why they matter for ecommerce businesses.