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Case Study: Pink Lily

Pink Lily moved from local servers and VPNs to a cloud PIM/DAM integrated with Shopify — creating a single, searchable hub for all product media. Asset handling time dropped by ⅔, while teams across E-commerce, Marketing, and Merchandising now find visuals instantly and launch campaigns faster.

What is a PDP (Product Detail Page) and How to Create Product Pages That Convert

A PDP (Product Detail Page) is the product page where shoppers decide whether to buy. It shows the key info—images, price, options like size/color, specs, reviews, shipping/returns—and includes the “Add to Cart” button.

What is PIM? (Product Information Management)

This article explains what Product Information Management (PIM) is, how PIM systems work, and why they matter for ecommerce businesses.

How to Delete Images from Shopify Library Safely (Without Breaking Your Store)

If your Shopify image library is full of old banners, outdated product shots, and random test files, cleaning it up can feel risky. This guide shows how to safely delete images from the Shopify library.

Why PIM, DAM, and CMS Integration Matters

At the end of the day, integrating PIM, DAM, and CMS isn’t about adding more complexity—it’s about getting your digital world to work in harmony. When these systems talk to each other, everything just clicks.