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Advanced media management for your Shopify store
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New in Toriut PIM: Easily Bulk Upload Media to Shopify Products

PIM users, we’re ready to introduce a major update that our team has been working on: the Bulk Media Match tool — a feature designed specifically for bulk uploading media to Shopify products.

You might be wondering, “A match tool? Is it really that useful?” If you’re a Shopify user managing hundreds—or even thousands—of products and images, the answer is yes.

When building this feature, we thought about all those hours spent manually linking product media to products or their variants. It’s repetitive, time-consuming, and, let’s be honest, no one enjoys it. That’s why we created a solution to make the process faster and easier to manage.

With the Bulk Media Match tool, the system does the heavy lifting, so you don’t have to. Here’s how it works.

Bulk Media Match Tool
Bulk Media Match Tool: Not selected assets

What the Bulk Media Match Tool Does

The Bulk Media Match tool is designed to eliminate the hassle of pairing media files with their products in your Shopify store. Forget dragging and dropping images one by one or second-guessing if everything is linked correctly—this tool automates the process for you.

Here’s what makes it so practical:

  • Automated Media Matching

At the heart of the tool is a smart matching system that uses identifiers like SKUs, product names, or file names to automatically pair media with the correct products. Think of it as having a super-organized assistant that gets it right every time, saving you hours of manual effort.

  • Bulk Uploads

Managing a folder full of product images? No problem. Upload them all at once, and the tool takes care of the rest. It scans the uploaded files, matches each image to its corresponding product, and ensures precision—no need for tedious, manual matching.

  • Error Detection and Review

What happens if something doesn’t match or an image is missing? The tool flags any issues for you to review and fix. This built-in safety net ensures no product is left without the correct media and allows you to maintain a clean, error-free catalog.

  • Simplicity in Design

We’ve kept it straightforward and focused—this tool does one job and does it well: matching your products with the right images. There are no unnecessary features to complicate the process or slow you down.

Bulk media tool
Bulk Media Tool: Selected matches

How Bulk Media Match Works

Using the Bulk Media Match tool is simple and intuitive. Here’s how to get started:

  1. Upload your images: Start by uploading your images to Toriut PIM. You can go one at a time if you’re working with a small batch or upload them all at once for larger collections. Either way, it’s quick and easy.
  2. Let the tool work its magic: Once your images are in the system, the tool takes over. It scans the uploaded files and matches them to your products using the identifiers you’ve set up—like SKUs, product names, or file names.
  3. Review the matches: Before everything is finalized, you’ll have the chance to review the matches. This step is where you can double-check for accuracy and make any adjustments if something doesn’t line up.
  4. Confirm and you’re done: Happy with the matches? Hit confirm, and the tool will link each image to its corresponding product in your catalog. That’s it—your product images are now ready to go!
Bulk Media Tool
Bulk Media Tool: Confirmation

Why You’ll Appreciate It

Let’s face it—managing a product catalog isn’t anyone’s favorite task. That’s exactly why we created the Bulk Media Match Tool: to make this part of your workflow easier and more efficient. Here’s why we think you’ll find it a game-changer:

  • Save Time

No more hours spent manually linking product images one by one. The Bulk Media Match Tool does the heavy lifting, freeing you up to focus on the parts of your business you actually enjoy—whether it’s brainstorming new products, tweaking your storefront, or connecting with customers.

  • Reliable Accuracy

Say goodbye to second-guessing and accidental mismatches. This tool ensures each product is paired with the right image, giving you one less thing to worry about.

  • Work Seamlessly with Shopify

By leveraging SKUs and product names, the tool integrates seamlessly with your Shopify catalog, ensuring a smooth workflow.

  • Built for Growth

Whether your catalog includes 50 products or 5,000, the Matching Tool is designed to handle it. It grows with your business and keeps things manageable no matter how big your inventory gets.

Bulk Media Tool
Bulk Media Tool: Approving matches

With Bulk Media Match, managing your product images no longer has to be a chore. Let the system do the heavy lifting, so you can focus on growing your store and serving your customers.

We’d love for you to give it a try and let us know what you think. This tool exists because of feedback from users like you, and we’re always listening to hear what could make your experience even better. What do you think—ready to make product management less stressful and more straightforward? Let’s get started!

Did you enjoy this article? Give Toriut a try — or book a demo with us, and we'll be happy to answer any of your questions.

Anton Krokhmal
Anton Krokhmal
Digital Marketer @ Toriut